We believed a card could carry more than money – it could carry hope.
So we reimagined the Mastercard not just as a payment tool — but as a life-saving organ donor card. The result: the Life Donor Card, a simple, powerful innovation that carries a deeply human story in your pocket.
From Idea to Impact
To share that story with the world, we built a campaign around the Life Donor Card — combining a cinematic launch film, thoughtful storytelling, and meaningful design to show how a simple card can hold the power to save lives..
Every detail of the Life Donor Card was designed to merge function and meaning — a globally accepted payment card that’s also legally valid as an organ donor card.
Simple. Seamless. Life-changing.
Credits
Martin Biela – Chief Creative Officer
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Hendrik Frey – Group Creative Director
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Christian Endecott – Creative Director
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Dara Kleyer – Associate Creative Director Copy
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Mari Torres – Associate Creative Director Art
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Shrilakhshmi Vinod – Art Director
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Alicia Otto – Senior Art Director
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Polina Rudenko – Junior Copywriter
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Nico Koehler – Senior Art Director
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Benjamin Buttkus – Social Media Director
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Martin Biela – Chief Creative Officer • Hendrik Frey – Group Creative Director • Christian Endecott – Creative Director • Dara Kleyer – Associate Creative Director Copy • Mari Torres – Associate Creative Director Art • Shrilakhshmi Vinod – Art Director • Alicia Otto – Senior Art Director • Polina Rudenko – Junior Copywriter • Nico Koehler – Senior Art Director • Benjamin Buttkus – Social Media Director •
Awards & Recognitions
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The Titanium Lions award is considered one of the most significant categories at Cannes, celebrating groundbreaking and transformational creative ideas.
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1 x Silver
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2× Gold – Direct & Creativity in B2B
4× Silver – Direct, Evolution, Health & Wellness, Transformative Business Impact
2× Bronze – Creative Use of Data, Non-Traditional