adidas runners teaser 2016

2016 the adidas runbase finally opened its doors in Berlin. A place where hobby runners and professionals can come together, train together, learn together, celebrate the sport together - for free. In a short teaser clip we let Berliners know that it was to join the movement. 

More than just 1 manifest. 

In the process of creating adidas runners first teaser video
I wrote over a dozen manifests. 
Here are my top 3: 

MILE 19

Running.

Running is a battle against yourself. 

To beat yourself. 

Mile after mile.

Feet for feet.

When mile 19 hits you, you know we are there.

We trained together, we ate together and

we laughed together to bring you to this point.

Together we conquered your limits. 

We are at your side, when it says you against yourself.

Become one of us.

Become an adidas runner.

Become the answer to #WHYIRUN

RUNNING IS A TEAM SPORT

We run. 

We train.

 Nurture and conquer ourselves. 

As a team. 

Because from now on

Running is a team sport.

Even when you run the track alone. 

We are adidas runners.

Become part of the movement.

Be the answer to #WHYIRUN.

WHAT DOES IT TAKE TO BE A RUNNER? 

First of all. 

Running. 

And Discipline. With your nutrition. 

And running. 

Rest and Recovery. 

For your mind, your body and your soul. 

And running. 

Strengthening your muscles. 

And for the next time running

Coming out stronger. 

And after all

Being an inspiration for every other runner.

 With adidas runners you´ll have what it takes to be a runner. 

Become part of the movement. 

Become the answer to #WHYIRUN

Creative Director: Gun Aydemir
Senior Art Director: Jonas von Schwedes
Senior Copywriter: Corbinian Hennies
Junior Art Director: Philipp Enders
Junior Copywriter: Dara Luise Kleyer  (Concept, Copy, Production)