Cyberport Campaign 2016-2017
Cyberport is one of the biggest online retailers for tech products in Germany and Austria.
It's a brand full of know-how. Their staff are real tech geeks who always know about the newest innovations and most importantly:
They know how to give advice
everyone understands.
So this is what we turned into our core idea.
We created an image and sales campaign with the main focus on Cyberports consulting skills.
The Goal: Every piece of communication is a piece of advice.
While others talked about megapixels and price Cyberport explained what mattered.
A simple Hashtag
became the brand
promise.
#firstunderstand
"Before i buy something
I have to understand how it works."
... And a simple sales campaign became an image campaign.
Print 1: HL: We don't sell you anything that you don't need. Unless, you really want it.
Print 2: HL: We know a lot about Ménage - à - trois. A router with a laptop with the a phone. Or whatever you had in mind.
Print 3: HL: Every 20 seconds a lonely electronic device finds its perfect partner. On cyberport.de
Headline: 3 Intel i7, 8 Gb RAM and SSD. Or in other words: Extremely fast times 3.
Headline: This mouse and laptop understand each other without words, cables or dongles.
Banner 1: HL: We take care that you actually need the devices you're buying.
Banner 2: HL: We know that you don't want a TV when you say refridgerator.
Headline: 62000 bristle movements per minute.With a regular tooth brush you'd need a day for that.
Headline: A man has got 7000 to 15000 beard hair. But not in the sink anymore thanks to Vacuum Pro.
Creative Director: Teresa Jung
Senior Art Director: Jonas von Schwedes
Senior Copywriter: Corbinian Hennies
Junior Art Director: Philipp Enders
Junior Copywriter: Dara Luise Kleyer (Copy, Headlines, Production)