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German cities are booming.

 

NEW TERRAIN IS RISING FROM ONCE DEMOLISHED GROUNDS.
IT'S WAITING TO COME BACK TO LIFE. 
IT'S OPEN LAND TO CONQUER.
FREE FIELD TO SHAPE. 

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WELCOME TO
NO-BARS-LAND

Where the urban pioneers gather way before anyone else has even dared to catch a glimpse. 

THE IDEA: In 7 German cities we asked people to show us their favourite and mysterious places
to turn them into a bar. The ones who went beyond what is obvious
and showed us a bar life vision we had never seen before
got the chance to build their very own bar. 


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On the mission to
find the best Concept...


The German blogger duo Dandy Diary interviews the winners.

THE WINNERS:
Lisa and Rike, two friends from Cologne, convinced everyone with their original and mystical concept of a speakeasy bar. For the location they chose an old water tower in an upcoming hotspot area in Cologne Ehrenfeld which gave the bar it's name: "ROOK".

After lots of remodeling and refurbishing the bar opened it's doors on November 18th, 2016. 

From exotic jungle walls to neon signs, original cocktail creations to an open rooftop bar and Cologne's popular DJ team liebemachen the ROOK was a bar only real city shapers could create. 


Everyone started talking about the rook:

Creation of the Day
— W&V - Werben und Verkaufen, German advertising magazine
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Creative Director: Alexander Stauss
Senior Art Director: Jonas von Schwedes
Senior Copywriter: Corbinian Hennies
Junior Art Director: Philipp Enders
Junior Copywriter: Dara Luise Kleyer (Concept, Copy, Pitch)