Founderland
Pitch Mentor AI (PAM)

WHO IS PAM

Founderland support women of colour founders based in Europe and the UK, who've faced obstacles tied to their ethnicity and race in their business journeys. They have an annual investor-readiness program, Compass, however they can only offer a limited number of places. Could we use technology to prepare more founders each year for their VC pitch?

PAM is a web experience powered by Ai. It’s a safe-space online for founders to practice their pitch. PAM provides instant, personalised feedback on a presenters delivery, slideware and content.

At the heart of PAM is a custom Ai model that can feedback on any 5 minute pitch. Within the experience is a simulated live pitch mode and virtual investors. Founders can opt for supportive, or more challenging questioning and see sample answers.

PAM is currently in BETA with 25% of the Founderland community and extended community. And we estimate it will grow to support over 2,000 women of colour entrepreneurs in Europe this year.

CCO: Nick Pringle
Cultural Impact Director: Bayyina Black
Creative Directors: Andre Figueiredo & Angie Yuanmalai
Creative Technology Director: Ted Wallace-Williams
Group Creative Director: Zoha Zoya
Experience Design Director: Luke Caish-Sadlek
Senior Copywriter: Dara Kleyer (All Copy and Tonality)
Senior Visual Designer: Deborah Soares

Awards

D&AD - Shortlist / Future Impact / Design / 2024
German Design Award - Excellent Communications Design / AI in Communications Design
Campaign Tech Awards