smart - nomo Fomo

 

In the beginning of 2019 I worked on a series of social media feature films for the new all-electric smart EQ cars. The concept title “Nomo FOMO” (i.e. No more fear of missing out) describes quite well how every feature of the all-electric smart is designed to provide you with the full city experience without ever fearing to miss out on anything again.

 

all-electric smart EQ Feature: Life has many turns. Luckily, the smart EQ fortwo has quicker turnarounds.

 

all-electric smart EQ: Life is noisy. Luckily, the smart EQ fortwo is not.

 

all-electric smart EQ: Life has no time to waste. Luckily, the smart EQ fortwo charges fast enough with its 45 minute quick charge function.

 

all-electric smart EQ: Life never stops. Luckily, the smart EQ control app helps you find the closest charging station.

Erick Barrios Hernandez (Creative Director Copy)
Wolfgang Warzilek (Creative Director Art)

Dara Kleyer (Copywriter)
Erin Conboy (Art Director)