WHatsapp - Message privately campaign

In 2021 WhatApp's goal was it to promote their privacy features and so they rolled out a privacy campaign that premiered with three films focusing on topic of end-to-end encryption. Shot by Courtney Hoffman all films play with the intrigue of a message whose content won’t ever be revealed to the viewer.

Message Privately - WhatsApp

Erick Barrios Hernandez (Creative Director Copy)
Wolfgang Warzilek (Creative Director Art)

Dara Kleyer (Copywriter)
Florestan Roesemann (Copywriter)
Erin Conboy (Art Director)
Deepanjali Singh (Art Director)

directed by Courtney Hoffman
Production Company: Lief London

covered by: wuv.de, muse by clio, BBC, The Independent, etc.

The Out Of Home Campaign