smart - The Speech
A poetic farewell to the combustion-era smart.
This film was conceived as a symbolic tribute — a final goodbye to the car that defined an era, before stepping boldly into an all-electric future. Set around a funeral, it celebrated the legacy of the old smart with humor, heart, and humanity.
Although the film was never released due to the global context of the pandemic — where such a scene felt out of place — it remains a powerful exploration of how brands can say goodbye to their past while embracing what comes next.