smart – Electric Eels
As smart prepared to shift fully electric, we wanted a film that felt bold, playful — and unmistakably electric.
So we created “Electric Eels”: a music-driven online film where electric eels become our unlikely ambassadors, singing that smart is as electric as it gets.
It’s a little surreal, a little cheeky — but it cuts straight to the message: this isn’t just another EV. This is smart.
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