Watch me
Watch me
Ford launching a fully electric Mustang Mach-E had many people shook. Most thought this was impossible, they thought an electric version would not do the “real” Mustang justice. Well, Ford said Watch me.
A car ad but
make it a music video
Most electric car ads sound the same — sleek, cold, electronic.
For the electric Mustang, we went the other way.
We kept the Mustang’s attitude alive: fearless, soulful, and loud.
Because the true spirit of power isn’t futuristic. It’s timeless.
And nothing says that better than James Brown.
Watch me - Ford Mustang Mach-E
Erick Barrios Hernandez (Creative Director Copy)
Wolfgang Warzilek (Creative Director Art)
Dara Kleyer (Copywriter)
Florestan Roesemann (Copywriter
Deepanjali Singh (Art Director)
directed by We are LA
– PRINT, ONLINE AND OUTDOOR STILLS –
TikTok Activation
Everyone has that one thing that lights them up – a passion that makes them feel unstoppable. We wanted to give that fire a spotlight.
So we invited people to step up, own their moment, and show the world their #FordWatchMe spirit on TikTok.
Credits
Erick Barrios Hernandez – Creative Director Copy
•
Wolfgang Warzilek – Creative Director Art
•
Dara Kleyer – Senior Copywriter
•
Florestan Roesemann – Senior Copywriter
•
Erin Conboy – Senior Art Director
•
Deepanjali Singh – Senior Art Director
•
Erick Barrios Hernandez – Creative Director Copy • Wolfgang Warzilek – Creative Director Art • Dara Kleyer – Senior Copywriter • Florestan Roesemann – Senior Copywriter • Erin Conboy – Senior Art Director • Deepanjali Singh – Senior Art Director •
directed by We are from LA
•
photographed by Tom Craig
•
directed by We are from LA • photographed by Tom Craig •
Covered by
and many more…
